Why Use This Pattern
Carousels are frequently used for providing multiple, solution link graphics at the bottom of product pages.
The carousel only takes up a relatively small space on the screen. It allows the user to scroll through many list items without scrolling up or down.
As the two arrows indicate, there are more items than what is shown now available. Most users have a tendency to keep exploring while they browse through all the images. This carousel pattern can be used as an extra incentive for the user to browse through all items of the list. It supports and encourages discoverabilty, as users like to see what is available, or see the 'full picture'.
What is the Solution
To showcase a featured product or event sequentially via a link. Use when the full width of the screen is required to showcase products is necessary.
Arrange a set of items on a horizontal line where each link has image attached (or the item is only represented by the image). Even though the list of items is long, only 3-8 images would be shown at the same time.
If the user wants to view the rest of the items on the list, one must click one of the arrows pointing either left/right. Once one of the arrows is clicked, the next 'view' of images is shown. An animation scrolls the current items to the side and at the same time replaces them with new images. The user can browse the list of items by selecting the arrows to go back and forth.